Lunar New Year wisdom from the pig
TREAT wanted to kick off the Lunar New Year with positivity, so we sent a set of cards to clients & friends. The set of five cards are unified by a scratch-off circle in the center, each revealing a message that encourages recipients to live slower and appreciate the world around them, much like the pig. The cards are enclosed in a custom envelope and finished with sticker seals.
This project was recognized at AdFed’s 2020 Show with a gold pin and the 2019 AIGA Minnesota Design Show with a silver award.
TREAT & COMPANY
Copywriting by Peter Ripple
Design direction by Jill Hooten
Art direction by Cheryl Meyer
Concepting, design, illustration