YEAR OF THE PIG

Lunar New Year wisdom from the pig

TREAT wanted to kick off the Lunar New Year with positivity, so we sent a set of cards to clients & friends. The set of five cards are unified by a scratch-off circle in the center, each revealing a message that encourages recipients to live slower and appreciate the world around them, much like the pig. The cards are enclosed in a custom envelope and finished with sticker seals.

This project was recognized at AdFed’s 2020 Show with a gold pin and the 2019 AIGA Minnesota Design Show with a silver award.

COMPLETED AT

TREAT & COMPANY

TEAM MEMBERS

Copywriting by Peter Ripple
Design direction by Jill Hooten
Art direction by Cheryl Meyer

MY ROLE

Concepting, design, illustration

DATE COMPLETED

November 2018